Retail & Brand Environments

Download Portfolio (PDF)
  • puma-berlin-flagship-store-ro3gz.jpg
  • A multi-story white building with ornate architectural details, balconies with black railings and pink flowers, and large windows. A street sign in the foreground indicates the intersection of Kurfürsten(damm) and other streets. A green tree partially obscures the right side of the building.
  • A building with multiple American flags hanging from flagpoles.
  • Tommy-Hilfiger-store-Denim-wall-ro3gz.jpg
  • ro3gz visual merchandising luxury brand retail design
  • A wall display of framed black-and-white art and photographs, including a line drawing of a woman's face, a profile shot of a woman, and a woman with glasses, in an interior setting with a quilted wall and staircase.
  • ro3gz brand design Y-3 Adidas retail concept Germany
  • A clothing store window display featuring mannequins dressed in colorful winter apparel, with a large potted plant and framed artwork inside.
  • Black and silver jackets or coats hanging on black hangers on a metal clothing rack.
  • ro3gz retail engineering premium brand store concept Europe
  • puma-select-berlin-flagship-store-ro3gz
  • puma-select-concept-store-berlin-flagship-store-ro3gz
  • puma-suede-shoe-heritage-display-sign-ro3gz.jpg
  • puma-forever-faster-usain-bolt-concept-ro3gz.jpg
  • puma-athletic-footwear-interior-berlin-store-ro3gz.jpg
  • puma-footwear-wall-unit-fittingrooms-store-berlin-ro3gz
  • Fashion store display with mannequins dressed in jackets and pants, glass window, and store signage.
  • shop-in-shop-concept-pepejeand-london-ro3gz
  • Tommy-hilfiger-denim-lighting-concept-berlin-ro3gz
  • Porsche-design-adidas-retail-concept-ro3gz
  • Y3-store-london-concept-ro3gz
  • Y3-store-london-concept-interior-ro3gz
  • puma-kids-concept-herzogennaurach-ro3gz
  • puma-select-newconcept-mockup-herzogenaurach-ro3gz
  • Tommy-hilfiger-flagship-store-berlin-kurfursterdam-ro3gz
  • Tommy-hilfiger-denim-display-dusseldorf-flagship-store-ro3gz
  • new-mannequins-retail-concept-tommy-hilfiger-NYC-ro3gz
  • Tommy-hilfiger-denim-store-concept-ro3gz
  • puma-kids-mockup-concept-herzogenaurach-ro3gz
  • puma-kids-windows-concept-herzogenaurach-ro3gz
  • Tommy-hilfiger-Dusseldorf-flagship-store-opening-ro3gz
  • Adidas-neo-new-flagship-store-berlin-ro3gz
  • Adidas-new-concept-The Stage-4month-development-herzogenaurach-ro3gz
  • Adidas-new-retail-concept-teeshirt-herzogenaurach-ro3gz
  • Adidas-new-retail-concept-band-herzogenaurach-ro3gz
  • A retail store interior with clothing displays, including jackets, t-shirts, and athletic wear, under spotlights and purple accent lighting.

Pablo Rodriguez – Selected Work

Global retail design and brand environment leader. 25+ years of flagships, store concepts and global rollouts for Tommy Hilfiger, adidas and Puma, with store design, visual merchandising and value engineering in one process. In-house leadership until 2018, independent since with ro3gz.

Selected work

  • Puma – Forever Faster. Global concept in 7 weeks · 36 pilot stores · ~40% less investment per store · +20% product capacity.

  • adidas – NEO, Y-3, Porsche Design. NEO pitch won against four agencies · 10 pilot stores in 10 weeks · Berlin flagship.

  • Tommy Hilfiger. Flagships in Düsseldorf, Berlin Kurfürstendamm and H Hilfiger Sloane Street, London.

  • The Estée Lauder Companies. Multi-brand environment, CIIE Shanghai.

  • ro3gz – RO1 Chair. German Design Award 2025 – Excellent Product Design – Furniture.

ro3gz Tom Ford Estee Lauder retail fixture engineering Bavaria

Tom Ford Beauty – The Estée Lauder Companies, CIIE Shanghai — concept design and value engineering